Last updated: March 2026
1. Introduction
HaPPE Earth ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website happeearth.com and use our services.
We are based in Ireland and comply with the General Data Protection Regulation (GDPR) and the Irish Data Protection Acts 2018.
2. Information We Collect
2.1 Personal Information You Provide
We collect information you voluntarily provide, including:
- Contact Information: Name, email address, phone number, business name
- Shipping Information: Delivery address, billing address
- Account Information: Login credentials, account preferences
- Order Information: Products purchased, transaction history
- Communication Data: Enquiries, feedback, support requests
2.2 Information Collected Automatically
When you visit our website, we automatically collect certain information:
- Device Information: Browser type, operating system, device type
- Usage Data: Pages visited, time spent on pages, click patterns
- Location Data: General geographic location based on IP address
- Referral Data: How you arrived at our website
3. How We Use Your Information
We use your information for the following purposes:
- Order Processing: To process and deliver your orders
- Customer Service: To respond to enquiries and provide support
- Account Management: To maintain your account and preferences
- Marketing: To send promotional materials (with your consent)
- Analytics: To understand how our website is used and improve our services
- Legal Compliance: To comply with applicable laws and regulations
4. Legal Basis for Processing (GDPR)
Under GDPR, we process your personal data based on the following legal grounds:
- Contract Performance: Processing necessary to fulfil orders and provide services
- Legitimate Interests: For analytics, fraud prevention, and business operations
- Consent: For marketing communications and non-essential cookies
- Legal Obligation: To comply with tax, accounting, and other legal requirements
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Understand how you use our website
- Improve our services and user experience
- Deliver relevant marketing (with consent)
For detailed information about our use of cookies, please see our Cookie Policy.
6. Third-Party Services
We share data with trusted third parties who assist us:
- Stripe: Payment processing (PCI-DSS compliant)
- Clerk: Authentication services
- Google Analytics: Website analytics
- Microsoft Clarity: User experience analytics
- Convex: Database services
These providers are contractually bound to protect your data and only process it as instructed by us.
7. Data Retention
We retain your personal data for:
- Account Data: As long as your account is active
- Order Data: 7 years (for tax and legal compliance)
- Marketing Data: Until you unsubscribe
- Analytics Data: 26 months (anonymised)
8. Your Rights (GDPR)
Under GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Limit how we process your data
- Portability: Receive your data in a portable format
- Objection: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw consent at any time
To exercise these rights, contact us at enquiries@happeearth.com.
9. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
- SSL/TLS encryption for data in transit
- Encrypted database storage
- Access controls and authentication
- Regular security assessments
10. International Data Transfers
Your data may be processed outside the European Economic Area (EEA) by our service providers. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.
11. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or sending you an email.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
HaPPE Earth
Email: enquiries@happeearth.com
Phone: +353 83 315 6300
Location: Ireland
14. Supervisory Authority
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Irish Data Protection Commission:
Data Protection Commission
21 Fitzwilliam Square South
Dublin 2, D02 RD28
Ireland
Website: www.dataprotection.ie